Building a High Involvement Culture: Your Playbook for Engaging Employee Owners and Driving a Winning Culture

“If I could wave a magic wand, I would have every ESOP company make this its playbook” – Corey Rosen, Founder, NCEO.

Though technology has evolved at hyper speed over the past hundred years, management styles have mostly stayed the same. The higher-ups make the decisions, and the employees grind it out, often without knowing the endgame. In 1983, Jack Stack created a new game: The Great Game of Business.

Get in the Game explains the rules of The Game: to win, you must get everyone at all levels of the business as informed, involved and engaged as the owner.

In this pre-conference workshop, the authors of Get in the Game will walk you through a step-by-step guide on how to educate your team about the business, involve them in setting goals, have them hold one another accountable, and provide a stake in the company’s success.

Organizations in every industry around the world have benefited from The Game...is yours ready?

Learning objectives

  1. Learn why "The Company is the Product" and how to build a business of businesspeople who think, act and feel like owners.
  2. Discover the 10 Steps required to create rapid financial results and cultural change.
  3. Discover how to strengthen their business of employee-owners by driving results through improved business and financial literacy.

Session info

Date & time: April 6, 2026 | 9:00 AM - 12:00 PM

Presenters: Steve Baker, Rich Armstrong, and Jarett Payne, The Great Game of Business

Sponsor: The Great Game of Business

Presenters

Headshot for Rich Armstrong

Rich Armstrong

Rich is the president of The Great Game of Business, Inc. He has more than 30 years of experience in improving business performance through employee involvement, business literacy, open-book management, and employee ownership, with service as a consultant and as an executive at SRC Holdings Corporation, a 37-year employee-owned company and one of America's top 100 largest majority employee-owned companies. Rich is a board member of the NCEO and serves on the ownership culture committee of the ESOP Association.
Headshot for Steve Baker

Steve Baker

Steve Baker is the Vice President of The Great Game of Business, Inc., a division of SRC Holdings Corporation. Known for his high-energy and engaging message, Steve has become a top-rated and sought after speaker, author and coach on topics of Open-Book Management, Strategy & Execution, Leadership and Employee Engagement. Steve co-authored the update of the #1 bestseller, The Great Game of Business - 20th Anniversary Edition. Steve is a career marketing and branding professional and is an award-winning designer.
Headshot for Jarett Payne

Jarett Payne

Jarrett Payne is a third-generation member of the Great Game of Business (GGOB) family, carrying forward a legacy of open-book management and employee ownership. With a background in hospitality management and leadership experience running multiple businesses, Jarrett developed a passion for creating transparent, engaged workplaces. At SRC Automotive, he saw firsthand how The Great Game transforms teams and results. Now, in his role with GGOB, Jarrett shares that passion with organizations nationwide, helping leaders harness the power of business literacy, ownership thinking, and participation to build stronger, more sustainable companies.

Don't miss this opportunity to be part of a transformative event that will empower you and your organization to thrive in the evolving business landscape of tomorrow.

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Non-member: $1,025

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Non-member: $1,250

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On-Site

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